Your startup
starts here
Simulate, validate and build your startup before you launch it on the market.
StartAton is the online incubator that walks with you step by step, from idea to a project worth showing.
The first module is free. No card required.
One journey, built around your idea.
Six modules, each with its own goals and the tools and exercises to reach them. Aton is with you at every stage.
- Strategic Discovery: Analyse the problem and define your target customer.
- Market Research: Analyse the market, study competitors and set your price.
- Business Model & Finance: Define your business model and work out costs and revenue.
- MVP & Landing Page: Build your page and the first version of your product.
- Traction & Metrics: Set your acquisition strategy and find out which channels bring customers.
- Pitch Deck & Investor Readiness: Prepare the pitch that tells your startup's story to investors.
- Strategic Discovery
Analyse the problem and define your target customer. - Market Research
Analyse the market, study competitors and set your price. - Business Model & Finance
Define your business model and work out costs and revenue. - MVP & Landing Page
Build your page and the first version of your product. - Traction & Metrics
Set your acquisition strategy and find out which channels bring customers. - Pitch Deck & Investor Readiness
Prepare the pitch that tells your startup's story to investors.
You can do it alone. But is it worth it?
1 day
You put your idea into ChatGPT and everything seems to work.
1 month
You have a business plan, a market analysis, three versions of the pitch.
3 months
You have a five-year vision and a launch plan ready.
6 months
You still haven't talked to a customer. The project is still on your laptop.
Here, nobody reaches investors without talking to a customer first.
Chatbots tell you what you want to hear. Aton pushes you forward.
You
I have a revolutionary idea: an app that tells you if you're hungry based on the colour of the sky. It's brilliant, right?
Other chatbots
What an extraordinary idea! You're thinking outside the box. Market: billions of people. Year 1: 500k downloads.
Aton
Wait. What's the real problem you want to solve?
I don't care if the idea sounds strange. I care whether someone really has this problem and would pay to solve it. Let's check it with this:
Checklist
Problem-Solution Fit Checklist
I have a revolutionary idea: an app that tells you if you're hungry based on the colour of the sky. It's brilliant, right?
What an extraordinary idea! You're thinking outside the box.
Market: billions of people Monetisation: freemium + partnerships Year 1: 500k downloads
+ pitch deck and product roadmap included
Hmm, I'm not convinced... it sounds like a strange idea.
You're right, thinking about it, it has some issues. It will be hard to convince investors...
It answers. It doesn't push you forward.
AtonI have a revolutionary idea: an app that tells you if you're hungry based on the colour of the sky. It's brilliant, right?
Wait. What's the real problem you want to solve?
I don't care if the idea sounds strange. I care whether someone really has this problem and would pay to solve it. Let's check it with this:
Checklist
Problem-Solution Fit Checklist
Aton challenges you, guides you and hands you the right tools at the right time.
In the Sandbox you try decisions before you make them.
Every module you complete unlocks a simulation on your own data: customer, market, numbers, growth, capital. So you see what happens to your idea before you spend a euro.
Pitch your startup to 100 people. How many take a call?
Aton guides you, one step at a time.
Your headline
The problem you solve
Sign up
Let's start with the headline: what do visitors get?
You answer, we write every part of your page with you, ready to go online.
What do you get at the end?What you get at the end of the journey
A clear answer on your idea
- Problem
- Market
- Numbers
Your project is in order
You know if your project holds up, before you spend months and thousands of euros on it.
Your dossier
Your startup
Customer
Market
Numbers
Product
Growth
Pitch
Your whole project in one document: customers, market, numbers, product and pitch. Download it and take it to anyone you need.
You join the showcase
Your startup
Your idea, in one sentence.
Dossier
Looking for partners.
A private space for the founders who finished the journey with an active plan. You join only if you choose to: this is where opportunities start.
The journey ends, Aton stays
Weekly check-in
- Done this week
- Next step
- Numbers vs plan
New simulation
Before
With the new data
Every week you take stock together. When the numbers change, you rerun the simulations on the new data.
What founders sayStartAton so far, in numbers
- 200+ hours of founder work
- 10,000+ messages with Aton
- 570+ sources consulted
- 170+ risks identified
- 240+ competitors mapped
- 240+ financial checks
- 80+ regulatory checks
“The journey took my project apart in just two sessions and pushed me to really talk to customers. I managed to find my target and now I'm finally able to move forward.”
“Aton did more in one conversation than 1000 people did in a year.”
“…The model is very "hands-on" and takes effort and commitment. For example, I'm in the validation phase of my product and, thanks to the model, I finally managed to contact my potential customers directly for an interview…”
Our partners
Choose how to start
Free
€0 to get started
- Create your program for free
- First module of the journey included
- First simulation free
Aton Core
€29/month
- The whole journey: market, numbers, product, first customers and pitch
- Goals, tools and hands-on exercises in every module
- Aton by your side, 35 msg/dayAton by your side, up to 35 messages a day
- The dossier with all your work
Aton PRO
€49/month
Everything in Aton Core, plus:
- All the Sandbox simulations
- Aton with no daily limit
- Work on several ideas at once
- Aton after the journey
- A weekly check-in with Aton
- New simulations when your data changes
- Update your deck and numbers with Aton
Cancel anytime
Frequently asked questions
At the end, you have a project ready to launch, the numbers, data on your customers and the pitch deck. You download the dossier with your whole project and share it. Your startup can join the showcase, reserved for founders who finished the journey with an active plan. You set the pace: some founders finished in 2 months, others took longer. The first module is free and takes a day.
Yes. Your idea is yours and stays yours: we don't use it, sell it or share it with anyone. The same goes for everything you write on StartAton, including your conversations with Aton. No other user can see your journey.
A chatbot agrees with you and writes in your place; a course gives everyone the same content. Aton works on your specific idea: Aton asks the uncomfortable questions, pushes you to talk to real customers and hands you the right tools when you need them. You learn while you build your project, not before.
Aton is the AI that guides you through the 6 modules. Aton analyses your idea and your progress, spots the assumptions you haven't tested yet and suggests the next step. When useful, Aton hands you interview templates, validation checklists and analysis sheets right in the chat, at the moment you can use them.
From fixed formulas written in the code, applied to the answers you give: same answers, same result, always. The AI doesn't make them up. It's not a market forecast but an order of magnitude, so you can see how much work lies ahead before finding out in the field. The first simulation is free, all the others are in Aton PRO.
Yes, if you have an idea and want to put it to the test. No experience needed: the journey adapts to your level, from a first project to someone who has already launched products. It works for non-tech ideas too, from food to professional services: what matters is the problem you solve, not the technology.
Take the first step.
The first module is free, and you can finish it in a day.
No card required